IJAIR NAAS Score : 3.99 ,ISSN : 2319-1473
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IJAIR NAAS Score : 3.99 (2016 - 2020)
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IJAIR NAAS Score : 3.99 (2016 - 2020)
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Demand Analysis of Fruits and Vegetables on Consumers’ Behaviour in Ekiti State, Nigeria
- Oluyede Adeleke Aturamu; R. S. Owoeye
- The study analyzed the demand for fruits and vegetables on buying behaviours in Ekiti State, Nigeria. Specifically, the study described the relevant socio-economic characteristics of the respondents in the study area, itemized the major fruits and vegetables demanded by the respondents and determined the factors influencing consumer behaviours of the respondents. Multi-stage sampling techniques was used to select 90 respondents from the total population of civil servants in Ekiti State. While 45 respondents were selected from high income earners, 45 respondents were also selected from low-income earners. The data were collected through the use of pre-tested questionnaire. Results were analyzed using appropriate descriptive statistics and Ordered Tobit regression analysis. From the result, it was revealed that male respondents dominated civil service work force in Ekiti State, Nigeria and fruits and vegetables were consumed by people of different ages. The respondents were well educated and had varying monthly salaries which a certain part of it was spent on fruits and vegetables. The study also revealed that watermelon, apple, plantain/ banana and citrus were the mostly consumed fruits while pepper and onion were reported to be mostly consumed vegetables in the study area. Result from Ordered Tobit regression revealed that age with (p-value of 0.078), years of service (0.000), price of fruits (0.073) and vegetables (0.005) were statistically significant implying that these variables played key roles in influencing frequency of purchase of fruits and vegetables. Based on the findings obtained in the study, it is suggested that civil servants should endeavour to consume more fruits and vegetables because of its benefits to their health and government should endeavour to increase the salary of workers so as to increase the demand of fruits and vegetables in the market.
- Select Volume / Issue:
- Year:
- 2022
- Type of Publication:
- Article
- Keywords:
- Demand; Fruits; Vegetables; Ordered Tobit
- Journal:
- IJAIR
- Volume:
- 11
- Number:
- 2
- Pages:
- 53-61
- Month:
- September
- ISSN:
- 2319-1473
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