IJAIR NAAS Score : 3.99 ,ISSN : 2319-1473
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IJAIR NAAS Score : 3.99 (2016 - 2020)
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IJAIR NAAS Score : 3.99 (2016 - 2020)
"Submissions Open For Vol. 15, Issue 1, July - Aug., 2026"
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IJAIR NAAS Score : 3.99 (2016 - 2020)
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Journals Published by TimeLine Publication Pvt. Ltd.
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IJAIM , IJRAS , IJISM ,
IJIRES , IJASM , IJRIES,IJAHVS
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IJAIR NAAS Score : 3.99 (2016 - 2020)
"Submissions Open For Vol. 15, Issue 1, July - Aug., 2026"
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IJAIR NAAS Score : 3.99 (2016 - 2020)
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Journals Published by TimeLine Publication Pvt. Ltd.
IJECCE , IJEIR , IJAIR,
IJAIM , IJRAS , IJISM ,
IJIRES , IJASM , IJRIES,IJAHVS
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Submissions open
IJAIR NAAS Score : 3.99 (2016 - 2020)
"Submissions Open For Vol. 15, Issue 1, July - Aug., 2026"
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IJAIR NAAS Score : 3.99 (2016 - 2020)
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Journals Published by TimeLine Publication Pvt. Ltd.
IJECCE , IJEIR , IJAIR,
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IJIRES , IJASM , IJRIES,IJAHVS
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Marketing Management of Onion Seed in Ahilyanagar District of Maharashtra
- Mr. Suhas P. Navale; Prof. R. B. Shinde; Prof. Jaya Tiwari; Prof. P. A. Shitole
- This study explores the marketing management practices of onion seed producers in the Ahilyanagar district of Maharashtra-one of the state’s prominent regions for onion cultivation. Despite having high potential for producing quality seeds, farmers in this region face several challenges, such as inefficient marketing channels, high marketing costs, and low returns due to the involvement of multiple intermediaries. The research focuses on evaluating marketing efficiency, cost structure, marketing margins, price spread, and the producer’s share in the consumer rupee. The study was conducted in three major talukas-Sangamner, Shrirampur, and Rahuri-based on the extent of onion cultivation. Two representative villages from each taluka were selected, and a total of 90 farmers were surveyed. These farmers were categorized into small, medium, and large farm size groups. Data were collected through structured interviews and field visits. The findings reveal that a total of 258.18 kg of onion seed was available for sale, with 180.70 kg marketed through Channel I (Producer → Consumer), which emerged as the most efficient method of distribution. In contrast, Channel II (Producer → Wholesaler → Retailer → Consumer) accounted for 77.48 kg of the total marketed seed. The average price spread per kg was ₹1.12 for Channel I and ₹677.88 for Channel II. Based on the calculated marketing efficiency, Channel I was found to be more efficient than Channel II.
- Select Volume / Issue:
- Year:
- 2025
- Type of Publication:
- Article
- Keywords:
- Ahilyanagar; Marketing Channels; Onion Seed; Price Spread; Cost
- Journal:
- IJAIR
- Volume:
- 14
- Number:
- 1
- Pages:
- 12-18
- Month:
- July
- ISSN:
- 2319-1473
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