IJAIR NAAS Score : 3.99 ,ISSN : 2319-1473

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    IJAIR NAAS Score : 3.99 (2016 - 2020)
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    IJAIR NAAS Score : 3.99 (2016 - 2020)
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    Does Direct Seed Marketing Matter? Exploration of Attitudinal Change of Partners in the Southern Region of Ethiopia

    Shimelis Altaye Bogale
    This study explores and compares the performance of alternative formal seed distribution and marketing mechanisms from the perspective of customers and stakeholders. The present paper specifically aims to explore the attitudinal change of partners in the innovation of Direct Seed Marketing (DSM) between Suppliers and Farmers in the seed industry of South region of Ethiopia. In doing so, it investigates the Direct Seed Marketing, and Conventional Public Seed Distribution And Marketing Models from the perspective of partners, identify key drivers of and barriers for the effectiveness of both seed distribution and marketing models, and suggest how the stakeholders, policy makers, and development partners can improve and sustain the best mechanism of serving end customers demand for quality seed supply.
    Select Volume / Issue:
    Year:
    2015
    Type of Publication:
    Article
    Keywords:
    Direct Seed Marketing; Integrated Seed Sector Development; Public Seed Distribution and Marketing; Seed Stakeholders
    Journal:
    IJAIR
    Volume:
    4
    Number:
    3
    Pages:
    460-465
    Month:
    November
    Hits: 4231

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